Multilingual SEO is the act of optimizing the content on your website for different languages, so you become searchable in new markets, and people in different countries can find your website through organic search.
The more languages you add to your website, your potential audience becomes bigger. Even translating your site into one other language is a fantastic step. It’s important to remember, however, that translating your content is only the start – you also have to think about multilingual SEO
Multilingual SEO allows your website to prepare for the foreign market.
Optimizing the website means the respective search engines will be able to pair up with your targeted SEO keywords. These are the same words that your potential customers usually use to find related products or services on the web.
If you’re going to set up your SEO for different languages, make sure to use a human translation and include the necessary information for search engines. You’ll want to have a solid sitemap in place, plus you’ll want to optimize for the hreflang tag and metalanguage data that search engines expect.